It is a common practice nowadays that people like apples from Italy, strawberries from Greece or potatoes from France when they are in a store in Sofia or another town in Bulgaria. Sometimes it is even more difficult to find Bulgarian products - Bulgarian tomatoes, peaches or cucumbers. And when people finally find what they sought, it could be at a higher price than the imported product.

Therefore, our idea is for the Bulgarian producer of fruits and vegetables to get the opportunity to reach directly their customers and users.

  • How? Through the Gradinaria electronic market.

The Bulgarian producer is often forced to compromise on the price and the remuneration for their work at the realization of the production.

That is why it is important for them to choose between different buyers and thus to achieve optimal price for the products offered on the market.

  • How? Through the Gradinaria electronic market.

The production of fruits and vegetables needs serious investment and hard work. Nature also makes an impact, which is not always in support of the producer. When the production reaches the market, it must quickly change its owner because it cannot wait.

That is why we decided to create a platform for rapid realization of Bulgarian fresh fruits and vegetables.

  • How? Through the Gradinaria electronic market.

These are the three main pillars of our mission, which the "Modern trade" project adheres to.